Sunday, February 28, 2016

Two More Weeks for CineStill 50D in Medium and Large Format

Thanks to you, our IndieGoGo campaign for medium and large format is now over 130% funded and we have unlocked our 4x5 sheet film stretch goal! In the few weeks since our campaign began, we have heard so much encouragement and support from analog photographers from around the world. It is undeniable that CineStill 800T in 120 and 4x5 have the demand necessary to justify full large scale production and distribution and we believe this is only the tip of the iceberg.

On Friday we officially extended the campaign another 14 days beyond our original deadline, giving us the time we need to reach our third stretch goal and jump start production of CineStill 50D in medium and large formats. IndieGoGo contacted us directly and offered to extend the project another two weeks with no penalties, to give us the opportunity to reach all of our stretch goals, including CineStill 50D in 120 and 4x5!

CineStill 50D 120 beta test Photo by Nicole Hill
CineStill 50D is a truly unique film with ultra fine grain, resolution and a color pallet that stands alone. This film screams medium and large format! But to take on a second emulsion for medium and large format, large scale production will come at significant cost. Our next stretch goal for CineStill 50D in 120 and 4x5 formats requires only $30k more in funding but in order to accomplish this we needed a little more time to spread the word to every analog photographer out there and create opportunity for new supporters.

Based on the past few days of support, we should only need a fraction of this extension time to reach 50D and we may even get to unveil our mysterious 4th stretch goal!

Thank you once again, and please continue to spread the word and support the effort to bring more unique film choices for the analog renaissance!

Wednesday, February 24, 2016

48 Hours to Go for Large Format 4x5 Sheet Film!

CineStill 120 is now not only possible... It is inevitable! If you have not yet been over to the new project on IndieGoGo, head over there now. We are already 110% funded, beyond our first goal and will be producing CineStill in 120 for the masses! Support the cause and be among the first to get yours!
But that's old news now... The next big thing is large format! 
We just released some brand new perks, including "Grandpa Graflex" sheet film pack, to help reach our stretch goals for 4x5 Large Format Sheet Film and CineStill 50D in medium and large format! We have already raised over $130k in support from the amazing community of analog photographers banding together and are now only $20k from our first stretch goal for 4x5. 
Head over now and let's make more film for more cameras!
There are only 2 days left in the campaign but there has never been more reason to support bigger and better film for the world!

Sunday, February 7, 2016

Large Format Sheet Film and 50D on IndieGoGo!

Thanks to your support, we are well on our way to fully funding our initial goal! We want to let you all in on a little secret. CineStill 120 Medium Format isn't just about 800T, nor is it just about Medium Format. We just revealed our next two big stretch goals!

Stretch Goals Revealed

LARGE Format 4x5 Sheet Film 
Making CineStill in 120 opens up many exciting opportunities. Since it will be produced from a special order motion picture emulsion we will be able to format it nearly any way we wish. And we wished for 4x5! The extra material, tooling, and packaging will only require an additional $30K in funding, which looks to be no problem. With your help, we are excited to do our part to bring more tools to large format photography. 
MORE Film Emulsions
50Daylight is boasted to be the world’s finest grain film. Setting up an additional line of film will take twice as much work, but we only need 40K more to make it happen. Once we reach this goal and the end of the campaign, we will send out surveys to all contributors. You will have the option to choose between 800T or 50D for each perk you backed! 

CineStill's mission is giving creatives more choices and tools to create their vision. You would expect a guitarist to have more than just one guitar, electric or acoustic. And a pianist would never be satisfied only ever playing a synthesizer. In a highly homogenized market and culture, artists and professionals can't be expected to express themselves freely without diversity of mediums and tools. We desire to bring them to you, and work with many other film manufacturers to support diversity in the analog film renaissance.   
To say thank you, we are shipping an additional CineStill 120 roll to all contributors who select another most wanted perk, after making your initial contribution.
 50D beta test Photos by Nicole Hill and The Brothers Wright

Tuesday, February 2, 2016

CineStill 120 is BACK!

Over the past year, we've gone back to the drawing board, created more cost effective designs, scaled down the minimum order quantities, and even made a really cool new crowdfunding film on CineStill film! We have worked hard to create a leaner and more flexible plan for CineStill 120. We are ready, with a more flexible project, so we have chosen a more flexible crowdfunding platform to give you the opportunity to bring CineStill into the world of medium format.

CineStill 120 is about more than just us bringing to market a new product that we are passionate about... It's about you! It's something you have been asking for since the beginning and it can only happen if you make it happen!

Introducing... CineStill 120!

We want you, our most loyal supporters, to be our first "CineStill Film Makers" and beta testers! The project is now live and early contributors will have access to limited "early-bird" perks and the chance to beta test CineStill 120 before the first production run is complete!

Now, a little on how we got here and why...

Immediately following our Kickstarter campaign which received nearly $120K in pledges but did not meet it's larger goal, IndieGoGo reached out to us. They were confident that we could have a "hugely successful campaign" and generously offered to help us "blow past" our original goal. This was enticing and could most certainly have worked, but after speaking with them and much deliberation, we opted to take time to explore the opportunities before us and to work out a better plan for our supporters. One where your previously pledged contributions would be enough and we could award your dedication and support with better perks and exciting stretch goals.

We are now counting on you to match or surpass previously pledged funding. Please contribute generously to collect your piece of the pie. CineStill 120 on IndieGoGo

CineStill 800T 120 Beta by Adam Goldberg

With your support, we have a clear pathway to bring CineStill 120 to market at an affordable price. All the components are sourced, we have the process prototyped, and all of the agreements and services are in order. We are even giving early supporters opportunities to further beta test for us!

The main obstacles originally (other than funds) were the MOQs (minimum order quantities) and setup cost vs volume of production. With medium format film, we couldn't just start small and scale up, as was the approach with our previous 135 releases. It is either large scale production or not at all. In order to produce the highest quality product, we needed to secure all the materials compatible with slitting and spooling 120, and engineer our process for the optimal and appropriate scale. Fortunately, during our last campaign, you displayed the demand and scale of interest that is achievable and we have adjusted accordingly! This included securing special order materials, a custom built machine and a larger production space. Initially, this required over $300K in capital to produce and fulfill a crowdfunding campaign which would bring CineStill 120 to market. But hard work and dedication pays off.

We have since invested much towards this goal, negotiated lower minimum orders, created production efficiencies and more cost effective equipment design.

We have a plan, and $120K is the minimum additional funding needed to get our first MOQ production run off the ground. In truth, it has and will cost more going forward, but that is the remaining of what we need to raise through pledges to justify a large scale production and begin sustained distribution.

Since the beginning, we have resisted the temptation of expanding too quickly through outside investment or excessive leveraging of debt. Such an approach, though enticing, would result in a higher end retail price and limit future expansion of our products. This is where crowdfunding is so helpful. It allows you to stimulate startup based on demand, bringing to market much more efficiently, a product with market awareness for continued availability.

Starting out with multiple production runs of 120 to be distributed at wholesale would take much more outside investing and several cycles to sustain. More time, requires more funding, leading to higher prices. By inviting you to become "CineStill Film Makers," you will be our investors and you will reap the perks!

So if you haven't already, please take a look at the new project and watch the film we made. We would love your comments and feedback. Once you've made your most generous contribution, please share with your friends in the analog community.

This is our renaissance,

-Brian Wright